Chairman Emeritus, Burrell
Thomas J. Burrell, founder and chairman emeritus of Burrell, one of the nation’s leading African-American-owned, full-service communications agencies, is a marketing communications pioneer.
This Chicago native set the standard for effectively reaching African American consumers by creating advertising that accurately reflected their values, lifestyles and aspirations, particularly through television.
Coining the phrase, “Black people are not dark-skinned white people,” Burrell has been a leader and change agent in one of the most important movements in marketing: the move from mass marketing to more effective targeted marketing.
