Former SVP, Woldwide Creative & Creative Consultant, Pepsi-Cola
Alan Pottasch joined Pepsi-Cola in 1957 and has been an advertising consultant to Pepsi-Cola and other PepsiCo divisions since his retirement in 1991.
During his 48 year association with Pepsi, he has held various positions including Senior Vice President of Marketing and for three years, President and CEO of Pepsi-Cola Japan.
In 1963, he launched the “Pepsi Generation” campaign, a landmark creative effort that remains part of the popular lexicon to this day. To date, the commercials he has been associated with have won more than 60 major awards, including the Gran Prix at Cannes and other film festivals.
Prior to joining Pepsi, Alan was Vice President of Kenyon & Eckhardt Advertising Agency, and for 8 years was a producer-director at ABC-TV.
He holds a B.A. in creative writing from Pennsylvania State University and attended the Advanced Management program at the Harvard Business School. Alan has served on the boards of the Association of National Advertisers, The Ad Council, Cayman Airways and the National Association of Underwater Instructors. He is also an active pilot and scuba diving instructor.
