Chairman & Chief Creative Officer, BBDO
David Lubars is one of the most influential figures in the advertising industry, recognized for his visionary creativity and leadership. The former Chief Creative Officer of BBDO Worldwide, Lubars has crafted some of the most iconic campaigns in advertising history, including Snickers’ “You’re Not You When You’re Hungry,” HBO Voyeur, and the groundbreaking BMW Films. His work has consistently pushed the boundaries of creativity to reveal a brand’s true magic.
Born in Brooklyn, Lubars started his career in 1982 as a copywriter at Leonard Monahan Saabye before moving to Chiat/Day LA as a writer for Apple. A few years later he came back to Leonard Monahan, this time as a partner to build Leonard Monahan Lubars before moving on to lead BBDO West as CEO and CCO. In 1998, David took on the top creative job at Fallon in Minneapolis where he made some of his best-known work, including BMW Films which was the first ever Titanium winner at Cannes and is part of MoMA’s permanent collection in New York City. Finally, in 2004, David returned to BBDO where he remained at the helm for 20 years until announcing his retirement last year.
Lubars’ creative leadership helped BBDO achieve unprecedented success, including being named “Network of the Year” at Cannes Lions a record-setting seven times leading them to win “Network of the Decade” in 2020. Throughout his career, he has earned over 600 Cannes Lions, 700 One Show pencils, and seven Emmy Awards. David was named one of the top ten creative directors of all time by Forbes and his contributions to the industry have been recognized with an induction into The One Club Creative Hall of Fame and a Lifetime Achievement Award from the Clios.
After 40 years in the industry and countless achievements, David Lubars is known as one of advertising’s all-time greats.
SHORT VERSION [154 words]
David Lubars, the former Chief Creative Officer of BBDO Worldwide, has crafted some of the most iconic campaigns in advertising history, including Snickers’ “You’re Not You When You’re Hungry,” HBO Voyeur, and the groundbreaking BMW Films.
Lubars made great work at Leonard Monahan Saabye, Chiat/Day LA and BBDO West and Fallon. In 2004, David returned to BBDO where he remained at the helm for 20 years.
Under Lubars’ leadership BBDO achieved unprecedented success, including being named “Network of the Year” at Cannes seven times leading them to win “Network of the Decade” in 2020. Throughout his career, he has earned over 600 Lions, 700 One Show pencils, and seven Emmy Awards. David was named one of the top ten creative directors of all time by Forbes and his contributions to the industry have been recognized with an induction into The One Club Creative Hall of Fame and a Lifetime Achievement Award from the Clios.
