Former Chief Marketing & Communications Officer, GE
Linda Boff is the Chief Executive Officer of Said Differently, an award-winning digital creative, strategy and marketing company.
Named by AdWeek as one of the industry’s fastest-growing agencies, Said Differently operates globally with a global talent network of 3,500 creatives and 1,100 engineers and technology experts focused on end-to-end digital transformation.
Prior to joining Said Differently, Linda was one of the most senior executives at GE, serving as Chief Marketing Officer, Vice President, Learning and Culture and President, GE Foundation. She oversaw global marketing, brand, content, digital, and sponsorships, while also managing GE’s learning curriculum, philanthropic arm, and co-leading the GE Women’s Network.
Passionate about all things digital and the future of media and communications, Linda is recognized as one of today’s most influential marketing executives. She was on the 2024 Forbes list of the Most Entrepreneurial CMOs. In 2023, Adweek named Linda winner of their first B2B Innovation Lifetime Achievement Award. She was named 2017 AdWeek Grand Brand Genius, a 2016 Matrix Award winner, and CDO Club’s 2016 US Chief Digital Officer of the Year, among other accolades. Linda is a past Chair of The Ad Council and a former member of the ANA Executive Committee and Marketing 50.
Linda joined GE in early 2004 as a leader of employee marketing after 18 years of experience in marketing, advertising, brand and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.
Linda currently serves as a senior advisor to Citation Capital and a Board member on Aptive Environmental.
