Starting as a soap and candle company in 1837, The Procter & Gamble Company (P&G) has focused on providing branded products and services of superior quality and value that improve the lives of the world’s consumers.
Today P&G is a global company serving roughly 4 billion people through leading brands in the consumer packaged goods categories of Beauty, Health and Well-Being, and Household Care that make every day a little better. P&G has the largest portfolio of leading brands in its industry, with 22 brands with over $1 billion in annual sales and another 19 brands generating about $500 million or more in annual sales.
P&G is recognized as a leading global company, including a #6 ranking on Fortune’s “World’s Most Admired Companies,” the #2 ranking on Fortune’s “Top Companies for Leaders” survey, the #3 ranking on Barron’s “World’s Most Respected Companies List,” a #12 ranking on Business Week’s list of “World’s Most Innovative Companies,” named to Chief Executive magazine’s worldwide survey of the Top 20 Best Companies for Leaders, top rankings on the Dow Jones Sustainability Index from 2000 to 2009, being named to the list of the Global 100 Most Sustainable Corporations in the World, and a consistent #1 ranking within our industry on Fortune’s Most Admired list for 24 of 25 total years and for 12 consecutive years.
P&G’s longstanding commitment to creating a diverse workplace has been recognized by the National Association for Female Executives (Top 10 Companies for Executive Women), Working Mother magazine (100 Best Companies for Working Mothers and Top 20 Best Companies for Multicultural Women), Black Enterprise magazine (40 Best Companies for Diversity) and Diversity Inc. (Top 50 Companies for Diversity and #3 ranking on the Top 10 Companies for Global Diversity).
At P&G, a strong focus on sustainability and community service begins with a commitment to make improvements that matter, making the most meaningful impact possible. From product innovations and operational improvements to social responsibility, employee engagement and stakeholder partnerships, we pursue our sustainability goals with the aim of improving quality of life, now and for generations to come. Through Live, Learn & Thrive™ initiatives, P&G has reached 135 million children since July of 2007. These programs are focused on improving children’s lives through efforts such as the Children’s Safe Drinking Water program, which has delivered 930 million liters of clean water.
The AAF has recognized 8 P&G leaders as Advertising Hall of Fame members including: Harley T. Procter (1961), Neil Hosler McElroy (1979), Howard J. Morgens (1983), Robert V. Goldstein (1988), Edwin Artzt (1995), John Smale (2001), John E. Pepper (2004), and Bob Wehling (2007).
P&G has a rich advertising heritage and is proud of its many historical milestones:
|2008 |Cannes Lions Advertising Festival – P&G honored as Advertiser| | |of the Year | |2007 |$7.9b in Global Advertising Spending* – largest advertising | | |budget in the world | |2005 |P&G acquires the Gillette Company in October, 2005 | | |Advertising Age Magazine names P&G “Marketer of the Year” | | |Brand Week Magazine names P&G’s Global Marketing Officer, Jim| | |Stengel, as “Grand Marketer of the Year” | |2004 |First P&G advertisement in the Super Bowl with its Charmin | | |brand | |2000 |P&G named Marketer of the Century by Advertising Age Magazine| |1998 |P&G advertises on the first high definition telecast of a | | |sporting event – baseball opening day (March 31, 1998) | | |P&G creates the first commercial produced entirely in high | | |definition | |1996 |P&G’s first brand internet sites launch – Tide, Vidal | | |Sassoon, Old Spice, Cover Girl | |1981 |P&G sponsors its first cable TV show – At Home with Beverly | | |Nye | |1950 |P&G’s first TV Soap Opera debuts – The First Hundred Years | |1949 |P&G Productions formed and P&G’s first nighttime show, | | |Fireside Theatre, goes on the air | |1948 |First P&G-sponsored show on television, Fashions on Parade | |1939 |First P&G TV advertisement during the first televised | | |baseball game in history – Ivory Soap | |1932 |P&G Soap Opera debut for Radio, Puddle Family, on WLW | | |Cincinnati | |1923 |First P&G Radio Advertisement – Crisco | |Late |P&G Establishes “Brand Management.” This concept develops | |1920’s |over a number of years during the late 20’s and 1930’s. One | | |of the landmarks in this evolution was a memo authored by | | |Neil McElroy that defined brand management roles. | |1896 |P&G’s first color advertising appears in Cosmopolitan | | |Magazine | |1882 |First P&G Print Advertisement – Ivory Soap |
